Hi, I'm Hugo.
After two years of short-term trading I thought was making money — and still underperforming the market — I hit reset. I cleared out my stock picks, even at a loss, and focused on studying long-term investing. I still have domains I believe in, so I want to share more than just index views — and how to hold individual stocks for the long run.
Principles I write by
Independent, not promotional
I don't take stock placements or sell tips. Articles only present judgments I'd follow myself — and their limits.
Think in decades
I care about long-term trends that can compound, not tomorrow's moves. Noise stays with the market; signal stays with the reader.
Make complexity clear
Earnings, macro, and valuation can all be explained in plain language. What you can't understand won't help you invest.
How it started
It began with an earnings report I couldn't understand. I broke every unfamiliar term apart and wrote notes — not to publish, just to figure it out.
Those notes piled up, started circulating among friends, and became the market read people checked before looking at the tape. If you want to learn from the ground up, start with my investing education column. Later, it slowly grew into JustHold.
Today I keep recording my market observations independently and transparently, and share them with every long-term investor who thinks in decades. I don't have a crystal ball — but I promise every analysis will state its assumptions and limits honestly.
Read my articlesGood investment research shouldn't make you more anxious — it should make you clearer.