Brand
justhold
An abstract cradle — an open ring with the missing piece resting beside it, like something being held rather than gripped.
The mark
Warm neutrals and terracotta on light surfaces; sky on near-black for dark. Flat color, no gradient, no gloss — one confident accent instead of a rainbow.
Wordmark lockup
Lowercase wordmark for headers and landing pages. Mark and type share one quiet line — never stacked as a badge collage.
Palette
Four colors. Cream and terracotta for light; ink and sky for dark. Same DNA as Anthropic and Cursor — flat, quiet confidence, one accent.
Cream
#fafaf8
Terracotta
#c96442
Ink
#131211
Sky
#79accb
How we use it
Flat, not glossy
No gradients, no neon, no chrome. Solid fills and a single stroke weight keep the mark calm at every size.
One accent
Terracotta on cream, sky on ink. Never a second brand accent in the same lockup.
Squircle field
The rounded square is the app icon and favicon. On the site, the live logo inherits background and primary from the theme.